She has never shied away from flashing the flesh.
And Hailey Bieber was at it again in her latest Instagram post.
The catwalk queen, 26, rocked a skimpy white crop top and thong underwear as she posed in a shower with her abs and legs on full display.
‘Spring has been rlly cute… and today we did a shoot for a new @rhode product coming soon,’ she captioned the post.
In a full-length image, Bieber wore an edgy leather jacket as she raised her hands behind her neck.
Va va voom! Hailey Bieber rocked a skimpy white crop top and thong underwear as she posed in a shower with her abs and legs on full display
She seductively placed one leg over the other and hit the camera with a sultry expression.
Her radiant complexion was done up with glossy lips and a dewy shade of blush.
In another shot, she had ditched the jacket as she rested one manicured hand atop her head.
Another 𝑠e𝑥y shot showed Bieber posing in a 𝑠e𝑥y LBD and black sunglasses.
The rest of her photo dump included adorable videos of her dogs, a photo of spring flowers, and a tweet promoting her Rhode products.
Hailey launched her Rhode skincare line — named after her middle name — in June 2022.
The business has been booming ever since.
CEO Melanie Bender, who joined the company in October 2022, recently talked to Vogue Business about the brand’s astronomical sales.
Sexy: In another shot, she had ditched the jacket as she rested one manicured hand atop her head
Little black dress: Another 𝑠e𝑥y shot showed Hailey posing in a 𝑠e𝑥y LBD and black sunglasses
Pooches! She shared video of her dogs running across a yard
Snuggle time! One of the photos showed her dog cuddling in blankets
‘We crossed the eight-figure [sales] threshold in just 11 days of selling. It’s surpassed anything I’ve ever seen,’ Bender said.
She added that Bieber is also involved in all aspects of the business.
Bender stated, ‘As founder and creative director, she plays a major role in product development and overall creative direction of the brand.
‘We are speaking to her more than once a day to build our formulas and priorities around what she identifies as a need in the market,’ she added.
Less than one year in, Bieber is now planning a global expansion, with the line’s launch in Canada to be followed by a United Kingdom branch.
The road to Rhode: Bieber also plugged her skincare line
Spring is here! The post also included a photo of blooming flowers
Justin recently accompanied his wife to a dinner party in Toronto to help her celebrate Rhode’s Canadian debut.
Last fall Hailey was included on Forbes magazine’s 30 Under 30 list, where she earned a spot for her flourishing business.
The star took to social media to share the news and she wrote, ‘Thank you so much @forbes @forbesunder30 so beyond excited about this cover, and so very excited for everything that is to come with @rhode and thank you to team @rhode for being the most bad a** team I could ask for.
‘The journey has been one that causes me to pinch myself on the daily. Cover shot by @timtadder story written by the wonderful mcgrathmag @hairinel @leahdarcymakeup @danixmichelle #ForbesUnder30.’
In the accompanying interview, Hailey revealed that she and her business partners went through several rounds of reformulating products during the development process until they met her standards, while making sure the price tag on any product did not exceed $30.
Flawless: On Tuesday, the Arizona-born beauty’s skincare company Rhode shared a make-up free video of herself getting ready for day three of Coachella on Sunday
Hailey said: ‘I already have a hydrating essence on, which has been saving me all weekend in the desert. It’s been changing the game for me’
‘So we’re doing basically nothing on the skin’: Bieber applied her $29 ‘Peptide Glazing Fluid’ then dabbed wet red blush on her cheekbones and bridge of her nose, fixed her brows, applied mascara, then pink lipstick beneath a layer of her $16 ‘Peptide Lip Treatment’