It goes beyond Drake vs. Kendrick Lamar. Rappers from a diverse range have been included in this year of strife. These are our predictions for the rap feud winners and losers in 2024.
Even though the year is only halfway over, it’s safe to say that 2024 has been the year of rap beef. The major event has undoubtedly been the verbal sparring between Drake and Kendrick Lamar. But throughout the months, a number of distinct skirmishes have started.
It’s been a lot, really. For whatever reason, there have been beefs between Chris Brown and Quavo, Nicki Minaj and Megan Thee Stallion, Cardi B and Bia, and even Eminem and Benzino. We thought we would compile a rolling list of all the winners and losers from this year’s beef competition because there are so many small-scale skirmishes taking place right next to the one big skirmish. Kendrick and Drake are obvious options, but there are also some less obvious ones (BBLS and ozempic.)
Winner: Kendrick Lamar
K Dot started the most monumental rap war of the year, and also won it in a definitive way. So, of course, the Compton rapper is the biggest winner of the year. He made what might go down as the most successful diss track of all time with “Not Like Us,” united rival gang sets, and is still probably keeping up with his prison workout regiment.
Loser: Drake
This one’s pretty self-explanatory. I once thought having his child exposed to the world would be the biggest L of Drake’s career. I was wrong. Having arenas full of people calling you a “certified pedophile” probably easily trumps the 2018 Pusha moment. And it wasn’t just Kendrick who got good shots off either. Whether it was hate on social media or from rival rappers, Drake was getting hit from all angles like Alonzo Harris in Training Day. Time will only tell if, unlike Alonzo, Drake will get back up.
Winner: Los Angeles
Kendrick and “Not Like Us” have done more to unify the city of Los Angeles than the Lakers have done in a decade—”bubble ring” included. Mustard and Dot made the track so uniquely West Coast that their win in the rap also felt like a win for the city, and the rapper’s Pop Out: Ken & Friends show was the perfect victory lap to cap it all off.
Loser: OVO
Everybody on the set of NBA Today got a OVO x NBA Finals Letterman Jacket. The brand will never die. pic.twitter.com/KNS69R191g
— Drake Fan Page (@DrakeDirect_) June 7, 2024Twitter: @DrakeDirect_If Drake getting ethered wasn’t enough, the whole OVO squad had to go down with him. Shots about Chubbs getting Drake’s sloppy seconds, PartyNextDoor having a drug problem, and Baka Not Nice’s “weird case” are funny right now, but “OV-Hoe” has the potential to live forever.
Winner: Metro Boomin
Metro Boomin definitely owes Drake a “thank you.” It turns out that when Metro does, in fact, “shut up” and “make some drums” he’s able to create magic. “BBL Drizzy” has been one of the breakout hits of the summer, a song that led to a movement so potent Drake couldn’t ignore it. I should also note that it’s hilarious that one of Drake’s most powerful nemesis isn’t even a rapper.
Loser: Ye
When things started heating up between Kendrick and Drake, Ye tried to insert himself into the rap war. It didn’t really work out. Kanye released a remix to Future and Metro Boomin’s “Like That” and… no. This verse was the moment I realized he needs to take a break from doing guest appearances—immediately. I’m not the only one who thought this. The song ended up being a dud, getting removed from YouTube by Sony just days after it was released.
Winner: BBLs
I’d bet good money that Dr. Miami’s calendar has been filled for the last few months. BBLs were somehow involved in several disses this year. Megan Thee Stallion kicked off the BBL battles when she accused Drake of having one on “Hiss,” and then it just snowballed from there. What followed was the BBL diss-trumenal of the decade and all of the unique iterations that came after. BBLs peaked when Drake rapped to the beat on Sexyy Red’s “U My Everything” in an effort to reclaim the narrative. Instead of Drake going under the knife he claims he’s helping women get their dream bodies.
Loser: AI diss tracks
Drake’s first mistake was thinking that his “Taylor Made” AI diss track was a genius chess move and not a weird, indirect co-sign of Artificial Intelligence. The introduction of AI to the rap war just muddied its waters and added more confusion than anything. “BBL Drizzy” also utilized AI tech in the instrumental, but it’s done in a more tasteful manner. There was something really nasty about Drake using Tupac’s voice without permission. (Pac’s estate stepped in and forced the rapper to take the track down.)
Winner: Ozempic
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I can guarantee you that rap fans did not have the same level of awareness about the weight loss drug Ozempic until it became a side character in the various rap wars. Drake claimed Ozempic was what was making Rick Ross jealous on “Family Matters.” While Kendrick allegedly found the receipts for Drake’s prescription.
Loser: Twitter detectives
In the background of Drakes Family Matters music video, you can see posters of the girl who people are claiming is Drakes daughter
Winner: J. Cole
They called J. Cole a madman for ducking out of the rap war, and now look who has the last laugh. While Drake and Kendrick were exchanging body blows and hurling wild accusations at each other, Cole was listening to music on the beach and riding his bike around New York City. Call that a lesson in minding the business that pays you.
Winner: Podcasters/streamers
The rap podcasters and streamers cashed that rap beef stimulus check. DJ Akademiks was the big winner. Not only were his reaction shots constantly going viral but both Drake and Kendrick evoked his name on their respective disses. Big AK was also in the mix during Quavo and Chris Brown’s dust up, premiering Quavo’s “Over Hoes & Bitches” diss. He wasn’t the only one, however. Joe Budden stoked the flames of war on his podcast; while his ex-co stars Rory and Mal were going viral for having inside OVO information. There were also the Twitch streamers claiming that they were making “life changing” money partially thanks to the attention the beef was garnering.
Winner: Local restaurants
Even in the middle of beef, it’s always good to support your local restaurants. Both New Ho King in Toronto and the Lucalis in Brooklyn have gained a new level of notoriety thanks to Drake and Kendrick referencing them in their respective diss tracks. Lucalis was already a hot spot in New York City but it’s cool seeing New Ho King also boom.
Loser: Women
The most unfortunate and unnecessary casualty to come from all of the different battles that have taken place in the various rap battles is the way women have been used as props for punchlines. The diss tracks between Quavo and Chris Brown basically revolved around ownership over different women. While Drake’s “nuclear weapon” against Kendrick Lamar centered on his Fiancée, Whitney Alford, who was an innocent bystander. Kendrick also had some questionable lines about not considering the people Drake is intimate with as “real women.” Like in most rap beefs, women and children are often the biggest losers.