Beyonce sprawls out over hundreds of pairs of Adidas sneakers in her latest Instagram posts.
Modeling a high-cut red bodysuit from the sports brand the singer looks phenomenal as she promotes her latest venture.
It was revealed earlier this month that Beyonce would be partnering with Adidas to re-launch her Ivy Park athleisure range.
Who’s looking at the shoes? Beyonce sprawls out on top of dozens of pairs of sneakers as she teases her new Ivy Park range in collaboration with Adidas
Athleisure queen: The 37-year-old singer looked incredible in a high-cut red bodysuit with the Adidas logo
She enlisted the help of the dance team and marching band from Grambling State University, Louisiana, who feature heavily in the clip showing off some of their talents as well as the designs.
The clip was filmed at Coachella last week and was done in the middle of the night to keep the project shrouded in secrecy.
Beyonce has teased her Ivy Park re-launch with Adidas in a fashion film called Homecoming Weekend unveiled on Friday
The 37-year-old singer appears in the video, taken at Coachella, modeling some of the items from the range
In one part of the video Queen Bey struts down a runway featuring the iconic three Adidas stripes.
A lot of the new looks are reminiscent of the pink and gold outfits from Bey’s 2018 Coachella performance which she designed with help from Balmain designer Olivier Rousteing.
Along with selling sportswear the collaboration aims to ‘[inspire] and [empower] the next generation of creators, driving positive change in the world through sport and identifying new business opportunities.’
Social movement: Bey enlisted the help of the dance team and marching band from Grambling State University, Louisiana
The singer, who serves as creative partner for the brand, said in a statement earlier this month: ‘This is the partnership of a lifetime for me,’
Cheerleader chic: The Crazy In Love hitmaker models a PVC skirt and cropped yellow ‘Ivy’ top in the video
Beyonce said of the new partnership earlier this month: ‘I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader.’
A lot of the new looks are reminiscent of the pink and gold outfits from Bey’s 2018 Coachella performance which she designed with help from Balmain designer Olivier Rousteing
On brand: In one part of the video Queen Bey struts down a runway featuring the iconic three Adidas stripes
Along with selling sportswear the collaboration aims to ‘[inspire] and [empower] the next generation of creators, driving positive change in the world through sport and identifying new business opportunities.’