West’s comments come in the wake of his latest YouTube exclusive album, titled “Bully,” where he seemingly critiques various figures in the music industry. He was particularly vocal about Lamar’s recent projects, claiming that they have been diluted by industry influences and failed to resonate as strongly with audiences. “Y’all think Kendrick going to come turn my TV off?” West quipped, highlighting his belief that Lamar’s contributions have been overstated.