Lamar’s decision to engage in this feud, particularly given his past avoidance of conflicts, raises questions about his motivations. Kendrick’s lyrical attacks, especially in tracks like “Family Matters,” appear to target not just Drake but the very essence of what hip-hop has become in the era of social media. The feud has been described as a struggle between productive artistry and shallow celebrity, with Kendrick positioning himself as a defender of hip-hop’s integrity.