Kylie Jenner and Amelia Gray have been striking some pretty zany poses for the new Khy campaign.

And fans have said they at times don’t really get it. The shoot hints at beastiality and forbidden fruit.

On Thursday the ladies were seen trying to eat a piece of dangling fruit as they were glammed up to the nines.

‘What the heck is going on?’ asked one follower while another fan simply said, ‘This is so bizarre y’all peeps.’

Another asked, ‘Is that a tomato?’ One person asked, ‘ What the hell is going on? This is a nightmare.’

Before that, Hamlin had on a jaguar mask as she snuggled up to Jenner. They were also seen wet while in a ring of fire and goofing around with a toy dinosaur.

The shoot is much more esoteric than past Khy campaigns which have relied on slick glamour.

Kylie Jenner and Amelia Gray have been striking some pretty zany poses for the new Khy campaign. And fans have said they at times don’t really get it. ‘What the heck is going on?’ asked one follower while another fan simply said, ‘This is so bizarre y’all peeps’

It is for the launch of the new clothing collaboration, Khy x Sia Arnika.

The reality star, 27, looked incredible with her pal Hamlin, 23, who is the supermodel daughter of Lisa Rinna and Harry Hamlin.

The ensembles, which cost around $225 each and went for sale on November 20.

Kylie and Amelia looked like twins in their coordinating looks with jet black long hair.

Kylie and Amelia have a link: Hamlin used to date Scott Disick; Scott is the father of three of Kourtney Kardashian‘s children.

On the KHY website it was explained that the designer Sia likes to break with tradition which is likely why the shoot was so different.

‘When Kylie was first introduced to Sia’s work in 2021, she was drawn to the extraordinary craftsmanship and the ways in which the garments defied expectations,’ the text read.

‘Sia designs with an experimental lens—disregarding the confines of traditional aesthetics, embracing the opportunity to challenge norms.

‘As Kylie says, “Everything Sia does is authentic; she designs freely, without limitations, which is what makes her designs so special and unique.”’

This comes after Kylie’s puffer collection sold very well.

Here Hamlin wore a jaguar headpiece as she held onto Jenner

The esoteric shoot hinted at beastiality themes

The ladies were also wet in a pool with a ring of fire around them

There was a 20,000 person waitlist through KHY.com, DailyMail.com learned.

In an October video where she flashed her lean tummy she was heard saying, ‘We just dropped all new puffer colors – this was our second drop,’ said the designer.

The jackets sold out a year ago when the company first launched and she was ‘thrilled’ to bring them back.

In a video she modeled the line in scarlet red.

They put on a sparkly display in festive sequin outfits as they got creative

The reality star, 27, looked incredible in a gold sequin tube top as they posed in an array of quirky poses

This shot of the two in green sequined outfit was more straight forward

‘We use gorgeous fabric in all the same styles that you love,’ added Jenner, whose older sister is supermodel Kendall Jenner.

‘This is my new obsession, the perfect pair, they are not see through and are super soft. The material is amazing and it’s smooth.’

Kylie is a reality TV star who has worked for over a decade with Kim, Kourtney and Khloe Kardashian, and billionaire thanks to Kylie Cosmetics.

She has two children with ex Travis Scott, a rapper. They are Stormi and Aire.